Identity Logo Creation SEO Web Design Web Development

Demenagement Total

When launching their new visual identity to the global leader in retail marketing, with over 25,000 staff. At the start of 2022, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?

When launching their new visual identity to the global leader in retail marketing, with over 25,000 staff. At the start of 2022, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?

Task

Create a new brand identity and translate it into a new website design, increase client's online visibility and win top SERP results by acquiring best search keywords

  • Design

    Branding, Logo Creation, UI/UX, Web Design, Truck Design

  • Client

    Demenagement Total

  • Development

    WordPress, Custom Plugins, Lead Flow, API Integration

  • SEO

    On-page SEO, Off-page SEO, Backlinks

  • Local SEO

    GMB Optimization, Local Citations, Reporting

Open Project
⬤ 01. Challenges

Getting an extra audience of worldwide users engaged in a new visual identity, by letting them quick touring.

Information Architecture

We understand that a successful website begins with a solid information architecture. That’s why our first step in the website development process is to create an in-depth information architecture document that provides a clear and user-friendly information hierarchy for the website. We believe that this is the foundation upon which a website can be built that truly meets the needs of its users.

Sitemap & Wire framing

Once we’ve established the information architecture, our team works to develop a clear sitemap and wireframe for the website. This allows us to work visualise the website, outlining all webpages and their content structure. Our interactive wireframes are a valuable tool that provide a visual representation of the finished product prior to design. This allows marketing and design teams to prepare content and designs with confidence, knowing that the final product will meet the clients needs.

Website Development

We understand that the website development process is a collaborative effort. That’s why we work closely with our clients to ensure that the final product meets their needs and exceeds their expectations. Our team delivered the website within the WordPress CMS, providing a feature-rich and intuitive platform that allows for growth and flexibility. We also developed a bespoke brand toolkit scoring questionnaire that allows individuals to check if they reflect the brand values and guiding principles. This helps to ensure that the website truly reflects the brand and provides a consistent user experience.

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⬤ 02. Solutions

A new fluid visual user experience with new custom UI/UX solutions.

Before After

before

after

Logo Essentials

/ Foundations
White
#FFFFFF
 

R 255
G 255
B 255
  
Azure
#2CBFD3
 

R 44
G 191
B 211
  
Black
#000000
 

R 0
G 0
B 0
  
Pink
#E30266
 

R 227
G 2
B 102
  
⬤ 03. Experience

Putting our focus on changing the way people think of mobile experience.

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